Dan Dubell

Chief Executive Officer

CEO Dan Dubell is a seasoned executive with four decades of business experience, serving in leadership roles in startups, acquisitions, corporate and franchise settings, and franchise ownership. 

A proven team builder and roll-up-his-sleeves kind of leader, Dan is a versatile force heading the SuperGreen team. You can find Dan’s imprint all over the SuperGreen organization, from helping frontline staff with day-to-day tasks to setting ambitious, visionary goals in the corporate boardroom. 

Dan is dedicated to growing SuperGreen Solutions and helping franchisees find success and fulfillment in creating their own sustainable businesses. He firmly believes going green should be easier for all, and his goal is to help build rewarding businesses that contribute to the global good. 

Outside of SuperGreen Solutions, Dan serves on the Titus Center for Franchising Advisory Board at Palm Beach Atlantic University and runs the international orphan organization International CARE, Inc. that he founded in 2001. He spends his free time with his wife of 35 years, eight children, and six grandchildren. 

Garry McDowall

Chief Operations Officer

As COO of SuperGreen Solutions, Garry leads the team through major company initiatives, including refocusing the business financial model and overhauling the operational systems. 

It’s Garry’s belief that true SuperGreen success will be measured by the success of its franchisees. He brings a wealth of domestic and international franchising experience to support franchisees in their missions to build profitable businesses that leave a positive impact on the environment they inhabit. 

In addition to his work at SuperGreen, Garry serves as the CEO of IMR Solutions, a business consulting firm based in Austin. This role keeps him attuned to the present trends and challenges facing cross-industry business owners, enabling him to further support SuperGreen franchisees. 

When he’s not working, Garry enjoys reading, mentoring and developing others, and playing team sports. He has been married for 33 years, with four children and two granddaughters.

Matthew Ferrer

Director of Operations

Director of Operations Matthew Ferrer is an experienced and passionate advocate for green living and sustainable business practices. Over the last decade, Matt has built his career on guiding organizations to improve and increase their sustainable track records.

In his role as SuperGreen’s director of operations, Matt helps franchisees learn and grow in the fast-paced and rapidly changing green marketplace. He offers a voice of clarity and guidance that makes going green easier for franchise owners and their clients. 

From initial and ongoing training and support to vendor management and strategic planning, Matt is dedicated to helping franchisees succeed and spread the profitable and positive impact of going green.

Aaron Rose

Franchise Operations Consultant

Aaron is a franchising professional responsible for helping SuperGreen franchisees hit their operational and profitability goals. He guides our franchise network with ongoing training, monitoring, and support. 

Aaron’s background in managing and prospecting new franchises helps him liaise and aid both our franchisees and internal sales and marketing teams. His goal is to help current and new franchise owners build and grow their businesses and create an easier path to going green. 

Caryn Koppenhoefer

Executive Administrative Assistant

Heather Epps

Marketing Coordinator